Stop selling nights.
Start selling experiences.
Selling nights alone no longer grows your margin. Selling experiences does. So do higher on-site spend and more direct bookings. GleeGuide drives all three. It is the Guest Activation Suite for holiday parks: one AI Brain and 15 hospitality-trained AI agents that activate every guest on WhatsApp, web and app, from first search through every day of the stay to the next booking.
Discover your park's potential. No commitment.
Over 2 million guest journeys activated
Activate every stage
of the guest journey.
Turn browsing intent into direct bookings.
From the first click, sell the experience, not just the bed.
Guests arrive ready to book, then lose the right stay in endless lists and filters. Search & Book Widget reads their intent and shows only what's live-bookable from your PMS, while the Experience Booker bundles stay and extras into one flow. They book the full experience direct: more conversions, higher value per booking.
GleeGuide 'booking' interfaces
GleeGuide 'booking' interfaces
Turn anticipation into add-on revenue.
Pre-sell the right extras and prep the arrival, before guests think to ask
The booking's confirmed and the guest is already picturing the trip, but most parks let that window pass in silence. During this phase, GleeGuide surfaces the add-ons and activities that fit the booking (bike rental, dinner, early check-in), one tap straight from your PMS or other booking systems. Guests arrive prepared, and you capture the ancillary spend most parks leave on the table.
GleeGuide 'pre-arrival' interfaces
GleeGuide 'pre-arrival' interfaces
Turn every moment into a story worth telling.
24/7 answers and in-the-moment nudges, tuned to the weather, the time and where guests are.
They're on-site, and small moments make or break the stay, but your team can't be in all of them. GleeGuide can: on WhatsApp, in your app or on the in-room display, it answers around the clock and reads the moment (an indoor coffee as the rain rolls in, a bistro table before the kitchen fills). Guests feel looked-after, and on-site spend climbs.
GleeGuide 'in-stay' interfaces
GleeGuide 'in-stay' interfaces
Turn one great stay into the next booking.
Personalized rebooking, powered by everything the last stay taught you.
The stay ends on a high, then the relationship goes cold. GleeGuide learns what each guest loved and, when they're ready to return, offers a next trip built around it: new experiences it knows they'll want, at your park or a sister park in the group. Not a repeat booking. An even better one.
GleeGuide 'post-stay' interfaces
GleeGuide 'post-stay' interfaces
Results that guests and
teams actually feel.
We know the KPIs of holiday parks inside out. Every agent, every interface, every interaction is built to move TRevPAR, CSAT and GOPPAR. Not to put on a nice AI demo.What activation actually does
Measured at real GleeGuide suite implementations84%
of guests actively used the suite during their stay
+260%
more guests clicking through to book an activity
+40%
more restaurant reservations on park
+70%
more bowling lanes booked, and F&B delivery up 15%
Results from GleeGuide parks running the full activation suite, over 3 months. Results vary by park, configuration and season.
Guest interfaces to sell experiences
Nine modular guest interfaces across the guest journey. Start with one, add more later.
WhatsApp Assistant
- The one app they already have open: 98% of Dutch adults use messaging apps, the highest rate in the EU.
- Knows the guest and the booking: reads your PMS, the weather and the guest profile, so every reply fits this stay and this moment.
- Not just simple answers: bike rental, a dinner table, late check-out, arranged in the conversation.
One brain. Many agents.
Any interface.
Gleeguide's AI Brain Sentio connects agents and guest interfaces across the full journey, so every moment feels orchestrated, not stitched together.
Trusted to power millions
of guest interactions
The guest has changed.
Most stays have not.
Guests no longer book a bed; they book memories, relevance and moments worth sharing. AI is becoming the new front door of travel. These are the shifts shaping hospitality today: not a roadmap, but the context every stay needs to understand.0.5%
growth in Dutch overnight stays in 2026, the slowest since 2012. Domestic stays are shrinking, so growth has to come from what each guest spends.
Source: NBTC Forecast 2026
76%
of consumers prefer spending money on experiences over things.
Source: Eventbrite / Harris Poll
98%
of Dutch people aged 16 to 74 use messaging apps, the highest rate in the EU. The EU average is 82%.
Source: Eurostat
26%
of Dutch people use AI to plan their holidays, twice as many as a year earlier.
Source: ANWB, 2026
Latest from the blog
Your guest app informs. But does it activate?
Vincent Baardman
Chief Digital Marketing
The booking is just the beginning: earn more margin from the guests you already have
Raymond Pennings
CEO & Guest Experience Enthusiast
A WhatsApp or AI assistant for your holiday park: when to start and what to expect
Vincent Baardman
Chief Digital Marketing
Stop selling nights.
Start selling experiences.
Every booking you already have is a guest you haven't activated yet. See what GleeGuide can do for your business.Discover your park's potential. No commitment.